April News 2026

Offering lead magnets on your website is a fabulous way to establish and grow relationships with your audience. 

In this article, we will walk you through what are lead magnets, the benefits they can provide, characteristics of successful lead magnets, 27 ideas for lead magnets and how to use lead magnets within your website.

Using Lead Magnets 

Conversion rate optimisation or CRO is the process of increasing the percentage of visitors who perform a specific action (conversion) on a website. The desired action could be filling out a form, clicking upon a link, purchasing a product or adding a product to the shopping cart. CRO is achieved through optimising your website or landing pages, based upon the behavior of your website visitors. The site journey your customers go through upon arriving at your website needs to be smooth flowing, providing them with the best possible experience. 

We will be discussing how to calculate your website's CRO, conversion rate analysis, setting your conversion goals, developing your CRO plan and some of the eCommerce CRO strategies you can implement. 

Understanding Conversion Rate Optimisation 

In this landing page optimisation guide, we will discuss what a landing page is and how it works, explain what conversion rate optimisation is, elements of a landing page, how to optimise a landing page to increase its conversion rate, and why all of this is important. 

We will also share tips on how to create high performing ones for your online store.

Optimising your landing pages 

Rural delivery can cause all sorts of issues for online retailers; additional costs charged by freight companies, identification of rural addresses, rising fuel costs and slower delivery times, to name a few. To help our merchants manage these and other rural delivery issues, we've put together some possible solutions to implement.

Solving rural delivery issues 

Chapman Consulting, a site recently designed by Alice of Wild Paradise Design, is an excellent example of a service based website. Clear branding, key information located above the page fold, simple navigation and the inclusion of case studies all ensure a great first impression for potential clients. 

Site of the Month 

We are able to share with you a special deal to signup with Xero. You can try Xero with 90% off for six months when you sign up via this link https://xero5440.partnerlinks.io/tly7y552za6k

Xero is one of our platform partners, and integrates seamlessly with our CMS.

Together with  Xero – we're making eCommerce simple with:

• Automated accounting for online retailers
• Manage your inventory in Xero, or in our catalogue manager
• Inventory optionally synced between Xero and Website World
• Online sales imported automatically into Xero
• New contacts automatically created in Xero
• All contact data optionally synced in both directions.
• Optional client login to repeat past purchases and access special pricing.
• Payment status of shopping cart updated when invoice marked as paid in Xero

Get 90% off Xero for 6 months 

Pour chaque client que vous nous recommandez, vous recevrez une réduction de 25 % pendant toute la durée de la relation d'hébergement.

Simply let us know via email that you have made a referral, including their name and yours. We'll record this information within the CMS and you'll get a 25% monthly discount off your hosting. Refer 4 friends, and your hosting can be free!

There are some T&Cs, plus additional information on our website on the Affiliates and Referral Discounts page.

Learn about making a customer referral