Google category codes can be linked to your your categories. There are over 5000 possible codes, and selecting one can be a little time consuming depending on the category chosen.
When editing the description of any of your categories, the box to select google category code is on the right under SEO title, prompt = "Google Category".
Setting this category code will help with merchant product feeds to Google/Meta (Facebook).
You can also update the codes in bulk using CSV category export and CSV category import. Only the columns groupid and group_google_category are required to be imported. Group ID is the unique match ID, and the group_google_category should be the numerical code from googles taxonomy.
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Learn how to install the Meta pixel tracking on your website
Learn how to insert your Google Analytics tracking ID or code (or other provider) in to your website.
Tag manager allows you to track analytics and provide data to a range of third party marketing services. Tag manager is often used by professional SEO experts, so they can manage your account through one system.
For the best results, link your Google accounts together.
While the CMS provides an overview of recent traffic, you can check recent and historical monthly statistics for the site. You can also have this information emailed to you daily, weekly or monthly.
Information direct from Google regarding adding the tracking code
Information direct from Google regarding Google Analytics setup.
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